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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.� It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
- Sales Rank: #19068 in Books
- Brand: Brand: Pearson
- Published on: 2013-02-15
- Released on: 2013-02-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 7.30" l, 1.21 pounds
- Binding: Paperback
- 400 pages
- Used Book in Good Condition
About the Author
Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great text on persuasion
By Chad
Great insight, very useful for my persuasion class. This book has met my expectations so far. Really useful sources provided in this version.
0 of 0 people found the following review helpful.
A good introductory text
By charlotte
A good introduction to the theoretical underpinnings of persuasion and the forms it can take, the types of people who are most susceptible to it, as well as its use in corporate language, advertising and PR. What I felt was missing was a roadmap of how one can be more influential in practical terms. That said, I still have a chapter or two left...
0 of 0 people found the following review helpful.
BEST TEXTBOOK I'VE READ YET!
By john
I had to read this book for a communications class at Regent University and it has been the most entertaining and informative textbooks I have yet to read. It's even one of the most entertaining books that I've read, PERIOD.
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